Turn your walk into an immersive experience

Explore unique walking routes where augmented reality transforms the way you experience art, stories, and nature.
Simple as a walk How it works
STEP 1
Choose an experience Browse artistic, cultural or entertainment experiences on routes near you.
STEP 2
Walk the route Activate your ticket on the starting point and follow the instructions.
STEP 3
Enjoy the experience Immerse yourself in the art and stories in augmentated reality along the way.
The same experience can be discovered across different routes and locations, allowing you to choose the place and time that works best for you.
Join the platform Built for three kinds of dreamers
For explorers
Walk into stories You love discovering new places. Now discover new dimensions — AR exhibitions that transform the world around you into unforgettable experiences.
  • Expand your horizons through art, culture, and history
  • Walk more, stay healthy, and make every step more exciting
  • Discover experiences hidden in the places around you
  • Create unforgettable memories with friends and family
For creators
Take your creativity beyond walls You're an artist, content creator, or curator. Create immersive AR experiences that can be discovered across countless routes worldwide.
  • Create in a new artistic medium where the real world becomes your canvas
  • Reach audiences across cities, countries, and cultures with a single AR experience
  • Earn fair rewards every time visitors choose to experience your work
  • Focus on creating while local route curators bring your work to new audiences
For local route creators
Turn your place into a destination Create walking routes that bring together art, culture, and local stories. Host AR experiences from creators around the world and help visitors discover what makes your place unique.
  • Build routes that showcase what makes your place special
  • Host diverse AR experiences from creators worldwide
  • Help visitors discover hidden gems and local stories
  • Earn a share from every ticket sold on your routes
Planned Social Impact Values and Impact Principles
The AR experiences and walking trails platform aims to create a new model of public cultural engagement by connecting culture, technology, and physical environments. The platform transforms everyday places into interactive cultural spaces, enabling people to discover art, heritage, and local stories through immersive AR experiences. The project is built on the principles of creative accessibility, community participation, activation of local identity, and responsible use of digital technologies. It seeks to create sustainable value for creators, communities, cities, and audiences by establishing a new ecosystem at the intersection of culture, technology, and place-based experiences. Empowering Creativity and New Forms of Cultural Expression The platform enables artists and cultural creators to develop innovative spatial AR experiences that go beyond the limitations of traditional exhibition spaces. By transforming public spaces into open cultural environments, the project creates new opportunities to:
  • reach wider and more diverse audiences,
  • experiment with immersive storytelling and new exhibition formats,
  • connect artistic expression with local landscapes, history, and cultural context.
The platform supports the development of innovative cultural formats and encourages collaboration between artists, technologists, researchers, and creative industries. Strengthening Communities and Local Identity The project follows a decentralized ecosystem model where local communities, trail creators, curators, artists, and cultural organizations actively contribute to creating meaningful experiences. This approach helps to:
  • preserve and strengthen local cultural identity,
  • activate underused urban and natural spaces,
  • encourage deeper connections between people and places.
Local communities become active participants in cultural creation — not only audiences, but also contributors, storytellers, and ambassadors of their regions. Expanding Access to Culture and Inclusive Participation The platform aims to make cultural experiences more accessible by removing traditional barriers related to location, infrastructure, and audience engagement. It enables:
  • culture to move beyond traditional institutions into public spaces,
  • wider participation from different social and demographic groups,
  • integration of cultural discovery into everyday activities and leisure.
By enabling digital cultural experiences across different locations, the platform can help bring high-quality cultural content to regions, smaller cities, and communities with limited access to traditional cultural infrastructure. Promoting Healthier, More Sustainable Ways of Experiencing Technology The project introduces a human-centred approach to digital experiences by using technology as a tool for enhancing real-world interaction rather than replacing it. The platform encourages:
  • walking and active lifestyles,
  • meaningful engagement with public spaces,
  • conscious exploration of natural and cultural environments.
Instead of creating isolated screen-based experiences, the project combines digital innovation with physical movement, encouraging presence, curiosity, and connection with surroundings. Supporting a Fair and Sustainable Creative Economy The platform aims to establish a transparent value-sharing model that benefits all ecosystem participants:
  • artists,
  • trail creators,
  • curators,
  • cultural organizations,
  • local partners.
By creating new opportunities for creators to monetize their digital content and intellectual work, the project supports the growth of a sustainable creative economy and enables independent creators to participate in emerging digital cultural markets. Driving Innovation and Digital Transformation in Culture The project contributes to the digital transformation of the cultural and creative sectors by:
  • introducing innovative approaches to cultural presentation and storytelling,
  • applying AR technologies in real-world environments,
  • creating new models for interaction between culture, tourism, and technology.
The platform has the potential to become a scalable model for location-based cultural experiences, strengthening regional innovation, tourism potential, and international cultural visibility. Social and Economic Impact The project aims to generate long-term positive impact by:
  • creating new opportunities for creative professionals and independent creators,
  • supporting local economic activity and cultural tourism,
  • increasing public engagement with culture and heritage,
  • encouraging collaboration between communities, organizations, and international partners.
By connecting creativity, technology, and places, the platform creates lasting value for creators, communities, cities, and users while contributing to a more inclusive, sustainable, and innovative cultural ecosystem.